Set of documents prepared by a firm's management to summarize its operational and financial objectives for the near future (usually one to three years) and to show how they will be achieved. It serves as a blueprint to guide the firm's policies and, strategies and is continually modified as conditions change and new opportunities and/or threats emerge. When prepared for external audience (lenders, prospective investors) it details the past, present, and forecasted performance of the firm.(citation at end of page).
My business plan includes the following:
- An executive summary
- who we are
- what we sell
- who we sell to
- financial summary
- Company
- company overview
- management team
- Products and Services
- products and services
- competitors
- Target Market
- market overview
- market needs
- Strategy and Implementation
- marketing Plan
- milestones
- Financial Plan
- revenue forecast
- personnel plan
- budget
- cash flow assumptions
- loans and investments
- Financial Statements
- profit and loss statement
- balance sheet
- cash flow statement
"What Is a Business Plan? Definition and Meaning."
BusinessDictionary.com. N.p., n.d. Web. 02 June 2015.
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